understanding of both

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manner. Now that we have a brief of these platforms, let's take a deep dive into what they offer, helping you decide which will work best for your real estate business. In order to help you decide which CRM will work best for your business goals, it is important we take a look at the common CRM features required for the real estate industry. We will be comparing: User Interface and Setup Lead Generation, Lead Data Collection and Lead Management Sales Pipeline Management Support and Training Pricing Before we begin, it is important to note that it is up to

you, the reader, to decide which platform will  get russian phone number online work best for your real estate business. As stated previously, it all comes down to what you believe will best suit your mission and goals. Now, let’s dive right in. HubSpot vs. Salesforce: User Interface and Setup A Customer Relationship Management software’s core function is to organise and manage customer and lead data, helping your marketing and sales teams understand each lead's wants and needs. A CRM should be able to store leads, contacts and all communication between a lead and the business itself. Adding customer details to an old school spreadsheet is time consuming and often leads to customer information falling through the cracks. HubSpot and Salesforce are





designed to make this process easier and less time consuming - saving your business time and money in the process. This is where the CRM dashboard becomes important. The CRM you choose needs to be easy to navigate and well structured, helping your marketing, sales and service teams find or submit the information they require easily and efficiently. Dashboard Usability and Navigation: HubSpot and Salesforce both have well designed dashboards that easily direct the user to contacts, accounts, reports, sales deals etc. This navigation is done through a menu bar. Both platforms allow you to filter the information you require, allowing you to find information about a specific contact quickly and easily. Software Setup: HubSpot is known to be easier to set up across organisations while Salesforce may offer more menu customization options, it does come with a