DNVB: discover the strategies of our little marketing geniuses

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Your community is your most precious treasure and your customer experience is your reason for living. Loyalty, on the other hand, is a major challenge to prolong the strength of your relationship over time. With such a strategy, we had no choice but to pull out all the stops! That's why we compiled the best campaigns of our Digital Native Vertical Brands (DNVB for short) in a customer case study. From Big Moustache to Blooming to Les Georgettes, discover how these little marketing geniuses use the SPREAD platform brilliantly.

The community at the heart of your strategy

As you know, the relationship you have with your community is a fundamental point when you are a DNVB. It is important to engage your customers to adhere to your values ​​and your concept, because an  engaged community is a community that recommends . Knowing your customers is therefore essential to offer suitable offers and maintain a quality customer shopify website design relationship. This is why it is necessary to put your community at the center of your strategy, in order to offer an optimal experience, in particular through the use and centralization of the data you have captured.

Diversify your acquisition

Acquisition: this is the starting point, the beginning of a great adventure with your client. But as you can see, it is also a difficult step, if not the most difficult. With the increase in acquisition costs, particularly those related to advertising campaigns, it is increasingly difficult to acquire new contacts. But how can I fill my database with new prospects?

The first thing I advise you is to take advantage of your incredible community. Try to transform your existing customers into real ambassadors. This represents a valuable acquisition lever.

You can find tips for continuously increasing traffic to your e-commerce site, as Blooming shows us in our customer case .

Or let's take the example of our historic client Le Slip Français , who set up a pretty cool sponsorship campaign to encourage its customers to recommend the brand's products to those around them. If the customer sponsors a person and that person places an order, each person receives a pair of socks. In addition to being a super cool idea, the results are interesting with nearly 4,900 invitations sent for as many new potential customers. Not bad, huh?

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Centralize your customer knowledge

Of course, you want to offer the best experience to your customers by offering them offers that are adapted to their uses. But do you really know your customers? That is the question to ask yourself. Indeed, your customer must feel recognized, he wants (and must) know that you are thinking of him and that you have the offer he needs.

To do this, it is necessary to focus your strategy around customer knowledge and personalization.  

I reassure you, there is no deadline to start knowing your customer. To do this, centralize customer data whether on online or offline data. But how do I gather my customer data, you might ask? We understand this problem and SPREAD allows you to connect all data sources to obtain a unified and centralized knowledge of your customer. All that remains is to enrich it with data that you have intelligently collected.