Communicate wine in times of social distance

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José An. Montero and Álvaro Muñoz | The wine sector has been experiencing a turbulent situation in recent months with the drop in sales in the hospitality industry restrictions on exports economic wars between superpowers and the change in the consumption model. If we add to this the general drop in the price of grapes and the health difficulties that have caused the vintage to go down in history regardless of the quality of its wines. In this historical moment of change it seems more than interesting to talk with professor Miguel Ángel González Viñas the professor of the Faculty of Communication José María Herranz de la Casa and with the president of the Denomination of Origin La Mancha Ángel Ortega Castañeda who will participate next September and in the sixth edition of the summer course “ Wine and Communication: Denomination of Origin La Mancha ” organized by the University of Castilla-La Mancha.

A course focused on the need for communication in the transmission of wine culture in society and which despite being held online is having great enrollment success. In this edition the wine tasting workshops will be carried out through digital UAE Phone Number platforms with participants receiving wine samples at home. m Although the La Mancha Denomination of Origin is the largest in Spain with almost three times as many hectares as the second it barely markets just over of the region's production which gives an idea of ​​the importance of this cultivation for Castilla-La Mancha.



According to the president of this DO Ángel Ortega “ The key in Castilla-La Mancha is the diversification of the product we are the area that produces the most must the most wine alcohol and the most table wine in all of Spain and in Europe we are also a large producer of wines with Designation of Origin. Segmentation is good without a doubt but you have to be clear about each concept of quality and produce accordingly ” as he considers that although “more and more bottled wines are being sold the sector is such a large conglomerate and requires so much work.” "We cannot give up the other niches that feed thousands and thousands of families in the region" so changing this entire structure to focus only on quality would destroy a large number of family economies.