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Google Ads: improve your performance and revitalize your campaigns Google_Computer_Desktop.jpeg Setting up a Google Adwords campaign can be simple, but without good settings, performance will not be there. The key element is the structure of your account . Some tips for zero missteps: Work on your “long tail” using the Google Keyword Planner tool, the search terms of your campaigns or Google Suggest. Be consistent in choosing your keywords, ads, and landing pages to achieve a good quality score. Structure your account by theme, service, intention, geographic area, targeting, etc.


in order to facilitate the design of campaigns and optimize Korea Phone Number Data bidding according to different criteria. Define your goals and targets Define a daily budget for your campaigns according to your objectives. Proceed in stages: list the actions implemented and analyze the results obtained . Configure your account by broadcast area, ad schedule, devices used, etc. Carry out regular optimizations in small steps to avoid destabilizing campaigns and keep a close eye on your performance. If you too want to accelerate the growth of your business, call on the experts at Yumens .



Facebook linkedin twitter For this article, Nathalie offers us a focus on Data Management Platforms (DMP). During his visit to the Performance Digital Expo on February 9, the hot topic was that of DMPs, which we talk about a lot in business. She tells us more about its use... Happy reading! The Performance Digitale Expo trade show was held in Paris on February 9. Resolutely oriented towards the needs of marketing decision-makers, it made it possible to explore the latest trends in digital marketing and its uses. Most of the conferences revolved around the topics of big data and DMP (Data Management Platform).