While on a SERP your ad is positioned atop links to relevant websites,

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The way we ask and answer questions in 2017 is fundamentally different than at any other point in human history. do quora ads work Today, we’ll run through what Quora is, how to advertise on the platform, and what we experienced when we ran Quora ads for WordStream. What is Quora? Quora is a publicly mediated Q and A forum that relies on a system of upvotes and community contributions to serve insightful answers to inquisitive searchers. Like a kind of Jeopardy meets Reddit meets Wikipedia Cerberus, if you will.

Or a more authoritative version of Yahoo Answers. quora among Benin WhatsApp Number google search results Most people (at least in my polling of folks around the WordStream office) don’t explicitly navigate to Quora. Instead—as is often the case with Wikipedia—links to the site tend to pop up in the organic search results (making it an important albeit underutilized part of any site’s SEO strategy). This is particularly true when a search is framed as a question, which, thanks to the proliferation of voice search, is becoming more common. Per Quora, the site currently has over 200 million unique monthly visitors and recently expanded to support Spanish and French. While this is all well and good (everyone can stand to benefit from a resource this rich), it doesn’t necessarily mean you should move a portion of your advertising budget over to what is, for all intents and purposes, a very fancy message board, right.





Hold that thought. Why advertise on Quora? Quora is unique in that it offers advertisers the ability to build credibility in the eyes of a prospect during the hella important research phase. quora ads mobile vs desktop While an informational keyword in Google Ads (formerly known as Google AdWords) might give you the power to serve a relevant ad to a searcher, there’s only value to be had if you can incite a click with your copy. Quora, on the other hand, gives you the ability to couch your ad copy between insightful nuggets of information that relate—directly or tangentially—to your product or service.