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Generalization, content out of the circle. As a leading product with a MAU of million, the average daily usage time per person has increased from minutes to minutes . Xiaohongshu official data shows that of daily active users use Xiaohongshu on Xiaohongshu every day. Hongshu actively searches, with an average daily search query volume of nearly million, and Xiaohongshu publishes million notes every day. Huxiu learned that Xiaohongshu’s traffic mainly comes from two major sources The first is the discovery page of Xiaohongshu, a flow of recommended information from thousands of people.
Which accounts for nearly of the overall platform traffic Second, the traffic through the search portal accounts for about . Among them, the CTR clickthrough rate of search advertising is gener Armenia WhatsApp Number ally higher than the pricing of information flow advertising, so Xiaohongshu emphasizes that search is one of the most frequent behaviors of its platform users in order to drive the growth of advertising business revenue. goals of advertisers and integrates search push. For example, the whole site intelligent investment can be used for both search and push. It is similar to Byte's huge engine and the core bidding form of performance advertising.
It is divided into two types search bidding and information flow bidding the spotlight platform integrates all the original bidding logic and advertising forms. From the user's backend, the granularity and fineness of advertising effects will become smaller. Of course, Xiaohongshu drives users’ usage time on the one hand, it needs to update product functions, including video waterfall flow, content interaction, etc. on the other hand, the content side also needs to allow creators to provide more highquality content and increase the overall density of content The time dimension of Xiaohongshu's content supply includes monthly, quarterly and semiannual the core of the supply lies in the content supply of different vertical categories.
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发表于 2024-3-6 17:20:30