The way we search for stores is changing dramatically.

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Keep the following points in mind when selecting keywords. relevant keywords Basic keywords include not only industry words such as beauty salon and barber salon, but also types of related phrases (e.g. beauty salon, hair salon, etc.). Also, be aware of keywords closely related to your service. haircut Hair coloring (highlights/lowlights) Hair straightening (straight perm) digital perm hair treatment head spa gray hair dye By reinforcing the relevance of these broad keywords, you can more easily appear in search results and appeal to more users. Keywords related to usage scenarios By considering the conditions in which your store will be used as keywords, you can make it easier for your specific target users to find you.

For example, select keywords based on the target and purpose of use, such as men's ha Consumer Mobile number Database ircuts, kids haircuts, wedding hair, and kimono dressing. competitive keywords Keywords that are too general are likely to cause you to compete with many other stores, and are difficult to deal with. Therefore, it is also effective to select more niche keywords or trending keywords that reflect the characteristics of your store. For example, highlight the characteristics and techniques of your store, such as balayage, organic hair care, and vegan color, or identify keywords that can differentiate your store, such as being open late on weekdays or offering student discounts. For example, search volume for "organic hair care" is on the rise.



Graph is from Gyro-n's search volume function Gyro-n: Search volume function Gyro-n: Search volume function Keywords related to seasons If you offer such products or services, don't overlook keywords that are in high demand during certain seasons (e.g. graduation hairstyles, dry hair care). The secret to success is to carefully pick out such detailed keywords as much as possible and link them as widely as possible. How can I find out what keywords my beauty salon or salon is associated with? Google Business Profile provides data that allows you to understand your search performance. This performance data also provides the keywords that users actually searched to find your store, so check this.