Higher search volume but lower conversion potential

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Ranking Difficulty Easier to rank for in search engine results pages (SERPs) More challenging to rank due to the high competition User Intent Reflects more focused user intent It may capture users with varied intentions and interests Importance of Long Tail Keywords SEO in Singapore Long-tail keywords are crucial for SEO in Singapore.

Because they bring in highly targeted visitors, boosting conversion rates. Here’s why they’re so valuable: Better Conversion Rates The critical point of long tail keywords is they are Turkey Phone Number List specific rather than just longer. When people use longer, more specific phrases to search, they’re usually closer to making a decision. This means they’re more likely to take action, like buying something, joining a newsletter, or reaching out through a contact form. For example, consider “plant-based recipes.” It’s a general search by someone curious about incorporating more plants into their meals, but they might still need a specific plan or goal.



Switch that up to “easy plant-based meal prep for the week.” This searcher is a step ahead; they’re not just interested in plant-based eating but are actively seeking practical solutions to integrate it into their weekly routine. They’re likely ready for a cookbook or a meal prep guide purchase. Thus, using these longer search terms can help to boost traffic and convert the leads. Lower Competition The more specific the keyword, the less competitive it is. Long-tail keywords are less competitive than short or head keywords. Businesses can achieve higher rankings in SERPs with minimal effort by targeting long-tail keywords. Besides, the Cost per Click for long tail keywords is lower because of lower competition.