Greenwashing: What impact does it have on the real estate sector?

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Greenwashing seeks to confuse or deceive the public regarding a company's sustainable practices. Although it is not all, they also refer to entities that lie about the environmental benefits that a product or service may have. These practices are increasingly common. Therefore, work has been done to limit this type of actions. Issues related to environmental care increase their importance and interest day by day in different countries. To this end, the Sustainable Finance Disclosure Regulation (SFDR) has been established. This regulation is the Regulation of the European Parliament and of the Council. Through it, the aim is to obtain and disseminate information on each of the financial services regarding sustainability.

There, compliance with ESG obligations will be established for both those who participate in the financial market and  South Africa Phone Number List financial advisors. In this post we will tell you everything you need to know about what Greenwashing Ivory Coast Phone Number List is about and the impact that Greenwashing has on the real estate sector. Can you come with us? In this article you will find: What is Greenwashing? Greenwashing and ESG factors What is the impact on the real estate sector? What is Greenwashing? Greenwashing is a company marketing practice that seeks to illusorily highlight a degree of ecological responsibility . This means that from their speech they claim to work taking care of the environment , when in reality they carry out actions against the planet . Therefore, this type of advertising is considered abusive and misleading.



Let's keep in mind that more and more people are looking for products or approaching companies that produce natural or ecologically conscious products . These types of messages generate a certain distrust of the speeches in consumers. Furthermore, those companies that are truly careful with the environment suffer the consequences of this lack of belief on the part of the population. This happens since many developers have decided to create a green image, although in reality they do not offer any type of sustainable service. For this reason, the SFDR has been created. This is a regulation of the European Parliament and of the Council on the disclosure of information related to sustainability in the financial services sector . Through it, those who participate in the markets are asked to reveal the degree of compliance with ESG obligations . But let's look at some examples of who must provide this data: Credit entities Pension funds Fund .