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Particularly when new products are launched on the market, the neuromarketing effect is increasingly used. what is neuromarketing This is because neural processes in the human brain can be observed and measured, highly efficient advertising measures can be derived and placed. Specifically, companies use neuromarketing to: Understand why customers buy What personality structures and types of buyers are there?
personality and behavior of your target audience to optimize advertising Thailand Email List strategies and thus increase sales. Neuromarketing: what happens in the consumer's mind? The conscious and rationally decisive client does not exist. Each decision-making process is a very complex interaction between the limbic system and the prefrontal cortex. These two brain segments are responsible for feelings and emotions, on the one hand, and reason, on the other. The prefrontal lobe of the brain is our “logical center,” which allows us to make rational decisions. But this function is affected by the limbic system.




The limbic system always comes into play when we want to satisfy a short-term need, for example. This also includes interest in a specific product or benefit. The limbic system is the seat of our feelings and prevents us from making sensible decisions in certain situations. It is also the reason why we let ourselves be carried away time and time again to interrupt our work, to surf the Internet or look at our social networks. How does the subconscious influence our thinking and acting? A multitude of unconscious decision-making processes take place in the brain. These multi-sensory processing processes have an immense influence on our purchasing behavior. Depending on how noises, smells and visual stimuli are processed in the brain, the findings can be applied to various advertising strategies.