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The color and typography can differ based on the book; you might even have a unique logo if you’re writing in a series. Your books should reflect your brand, but they don’t need to be tied exclusively to it. Your book will need its own kind of branding, often referred to as market position. How you position your book must be informed by your brand, but can (and often should) be independent of your brand. You, Your Author Brand, and the World Your author brand (which is essentially your personal brand, if that helps) is key to long-term success.

Which can be difficult to understand  when you're Argentina Email List doing the work; pinning down a bio and brand story, building a color palette, and creating a recognizable logo. All that work takes time that. Again, I’m talking long-term here. If you take the time to develop and flesh out a consistent and authentic brand now, you’ll know who you’re appealing to later.



With each successive book you publish, you’ll have that brand as a foundation. So, before you rush to publish your book, take some time to understand your audience and develop a brand that will appeal to those kinds of readers. Building that connection now leads to fans in the future. And we all know that fans—the people who are eager to buy your work—are the path to sustainable income and success for your writing career. Paul H, Content Marketing Manager Paul H Paul is the Senior Content Manager at Lulu.com.