How does the algorithm on TikTok work

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Vitality, youth and refreshment are the features that best describe the X brand cream. Can you spot the differences? Do you already know why the language of benefits gains a dominant advantage over the presentation of product functions? FREE SEO AUDIT Laddering and writing in language benefits Laddering is invaluable support in defining purchasing goals. Where else can this technique be used? When creating product descriptions that encourage potential customers to make a purchase. Advertisers use this type of practice when preparing campaigns. One example is when a model uses shampoo to restore the shine to her hair just before a photo shoot for a popular women's magazine. Why don't advertising creators choose the message: "This shampoo will make your hair shine"? The answer is very simple. There is a story associated with the advertisement in which the heroine is a woman with shiny hair. From an emotional perspective, it is a sign of a better future, all thanks to the use of a product intended for care purposes. The model used X brand shampoo, her hair looks like it just came out of a hairdressing salon, and the photo session she took part in was a success. The pattern accompanying the laddering technique can be transferred to the creative field. This way you can learn about the needs and preferences of your target group.

Let's assume your task is to create an interesting Whatsapp Number List description of sports activities taking place at the gym. Objective? Encourage people to sign up for this type of lessons. So you need to ask yourself the following questions. What is this? Answer: Sports activities What are the benefits of them? Answer: Improved physical condition (functional benefit) What are these benefits? Answer: Better well-being, increased strength and greater self-confidence. An in-depth analysis of the advantages resulting from sports activities and a series of questions supporting the extraction of the less obvious ones brings us closer to the customer's purchasing motivation. Adopting such a perspective allows promotional messages to refer to the emotional zone and values ​​appreciated by the target group. Conclusions Laddering and the language of benefits are closely related. By learning about the client's true motivations, you can use phrases that suggest benefits, such as the need for recognition, self-fulfillment or improved self-confidence. You will easily reach the hidden dreams and aspirations of your target. What's more, you'll solve real problems that consumers struggle with every day.



day, among whom there will certainly be people interested in what your company has to offer. Therefore, it is worth implementing an effective marketing strategy on TikTok. However, in order for promotional activities to bring the expected results and for the ads to reach a wide audience, you need to know the algorithm of this platform. How does it work and what is worth knowing about it? CONTENTS: TikTok algorithm – how does it work? "For You" tab – what is worth knowing? Viral – the most effective material on TikTok Optimizing content for the TikTok algorithm Why is it worth promoting your brand on TikTok? Summary TikTok algorithm – how does it work? First of all, it is worth outlining the structure of this platform. The main page of TikTok is divided into two tabs: "Following" and "For You". How the TikTok algorithm works - infographic Source: teamsolution.pl The "Following" section contains content shared by creators you follow. Its functionality can be compared to the way Instagram works.