4 Reasons Why You Need Mobile App Reviews

Kinley

63% of companies collect and implement the feedback from mobile app reviews. Learn why mobile app reviews matter and how to use them to improve your app store ranking. App reviews and rankings help people choose the most valuable apps. In fact, 75% of people surveyed by HubSpot consider app rankings to be the main driver of downloads. Despite this, collecting app reviews is difficult for businesses. Around 1% of users will leave a review and most of those reviews will be negative.
  
You must manage both your mobile product and your brand reputation to achieve app success. This requires you to collect and integrate feedback while fostering a dialogue around your europe mobile number list mobile product. Here four reasons why you need mobile app reviews. Use these to guide you toward creating the app users want to download and review favorably: Reviews determine app visibility Reviews guide purchasing behavior Reviews boost conversion rates Reviews improve your product 1. Reviews Determine App Visibility Until your app accumulates enough reviews for a high ranking, it will be largely invisible. As your app rank improves, you can expect your exposure and downloads to increase. Though the subtleties of app store search algorithms are concealed, what succeeds is obvious. You need a high volume of both total and positive reviews to gain exposure and drive downloads. Unfortunately, a single negative or one-star review can only be offset by 10 positive reviews.



You shouldn't expect an immaculate rating, so accept the law of averages and aim to generate a large number of positive reviews. Seen below, the app Layout from Instagram suffered from a large number of one-star reviews until it addressed user concerns. Instagram Layout app reviews (Source) Once the company resolved the negative feedback, its ranking and visibility improved dramatically. App store optimization (ASO) – the process of boosting app visibility in the app store – can help.