The importance of approaching the customer in the shoe store

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Banner for the Daniel Atacado online store.

Approaching the customer is a fundamental point for carrying out an excellent sales process . It is important to know how and when to approach this buyer – who has just entered your store and is not yet familiar with your products – and ask the right questions .

With pleasant and adequate service , the chances of making a sale and gaining consumer loyalty are great. If, on the other hand, the contact is invasive, rude or unprepared, this potential buyer  whatsapp data may become a negative promoter of the brand, in addition to not making the purchase.

For this reason, it is necessary to understand and know how to execute customer approach techniques that contribute to a satisfactory experience , in order to increase sales and create a comfortable moment for the consumer in your shoe store . Continue reading to find out more!

The art of the approach
The responsibility of the sales professional has changed, and today, it has become much more important for the company's financial  turnover .

In times of a lot of supply, new business platforms (such as telephone sales and e-commerce), in addition to various channels for reporting buyer experiences – social networks , complaint sites, among others –, good service is one that understands and solves it.



“It’s not enough to simply satisfy customers. You have to enchant them.” says the American Philip Kotler, one of the biggest names in global marketing, about the role of the salesperson. In other words, Philip means that attendants must offer more than just sales.

Smiling salesman approaching the customer.
When serving someone, always offer a smile and be polite.
And that's why knowing how to approach customers excellently is so necessary and useful. Among so many possibilities, the consumer needs to trust that your store is the best one to make their purchases.