Ethical Marketing Best Practices

soyeb66

Ethical Marketing Best Practices eBay and Amazon Dropshipping is legal on eBay and Amazon, or generally acceptable – you just need to ensure you abide by their requirements for doing so. As two of the largest online marketplaces in the world, it makes sense to want to source products and attract customers through these platforms. Essentially, there is a correct way to conduct dropshipping on eBay and Amazon, and ethically wrong ways. The ethically wrong way could essentially be explicitly against the rules – therefore, it’s extremely important to study up on their seller requirements should you be interested in utilizing these platforms. For now, we will look at a quick synopsis of the do’s and don’ts in order to give you a general picture. Ethical Violations The simplest example of getting into hot water on eBay and Amazon is to source products from other reputable online stores and then placing them on these platforms at a markup. Many people will find excellent exciting products on one platform, like Walmart or Costco, and simply upload them to their seller accounts on eBay and Amazon.

The biggest problem with this is it is simply retailer to retailer and price inflation. Often times this simply isn’t worth it anyways because of the lack of opportunity for a worthwhile markup. Hopefully the customer would see through this due to noticeable price inflation, however, by not sourcing from a wholesaler the dropshipper is not only being ethically irresponsible to the consumer – but also to these platforms who forbid doing this. Proper Usage Proper usage of these platforms is to find a unique asia mobile number list product from a manufacturer and then upload to your store. Typically, on these sites shipping timelines are of utmost importance and therefore you will have to formulate the correct relationship in order to fall within the websites requested shipping timelines. A few other considerations: Packaging guidelines and documentation. Accepting and abiding by the return process. Complying with each platform's policies and agreements (outside of your own). In the end, having your own store and marketing to a unique audience will alleviate the potential desire to exploit the grey area of each sites regulations.



Of course, these platforms have an easy opportunity for product exposure to a mass audience, however, there will be more and more regulations to abide by and in some cases, it is simply not worth the hassle. If you are interested in eBay and Amazon, ensure you go to their respective websites and ensure to study the guidelines and act ethically. In the event you are shut down, this could not only impact your ability to do business with them but could be brand tarnishing if anything comes back to your own platform and store. Email Marketing As you begin to gain traffic on your website through alternative marketing tactics, you will most likely populate a database of followers. One way to do this is through a newsletter subscription where you can eventually implement exclusive offers or news regarding your niche and brand. Another is the avenue we are all striving for, through customer purchases. Once you begin advertising to this audience, you will need to ensure you are legally complying with anti-spam laws in your given country of business. This will differ slightly depending on your region, however, below I have compiled a list of common elements that are often required under this legislation.