|
|
Without understanding exactly how much money a particular marketing channel brings in, it is impossible to correctly allocate the budget and make a forecast.
According to the Mindbox marketing automation platform, the average added revenue from marketing automation and personalization is 13.9%. Another thing is that not all companies that develop targeted marketing correctly measure its effect.
Mindbox implementation consultant Evgeniya Maksimenkova Afghanistan WhatsApp Number List talks about how to correctly measure the effect of targeted marketing and what mistakes to avoid, and also shares advice from colleagues from Vprok.ru Perekrestok, Holodilnik.ru and Mybox.
Three Major Mistakes When Measuring the Effect of Targeted Marketing
In our experience, companies make three main mistakes when measuring the impact of targeted marketing:
Metrics not defined prior to implementing targeted marketing.
Why is this bad? If you do not focus on metrics, you can simultaneously launch activities that will also affect the selected metric - you will not be able to get pure statistics on the effectiveness of CRM marketing.
Secondary metrics were selected: open rate, click rate, unsubscribes, base growth.
These metrics are useful for evaluating an email marketer's performance and tracking dynamics, but they don't tell you whether the company is making money. Moreover, using them as KPIs for employees can lead to unexpected results.
|
|
发表于 