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Email marketing is one of the most explored and exploited tools in digital marketing for years. The reason? Its apparent simplicity and its effectiveness in generating new conversions and building customer loyalty. But, like everything, if we do not know how to put it into practice correctly, the results that the campaign returns to us will be rather poor. In this article we give you the keys on how to run a good email marketing campaign.
Define your goal and how you are going to achieve it. Design your newsletter for email marketing. Define your goal and how you are going to achieve it. There is no point in starting a mailing campaign if we are not clear about its objective or USA Student Phone Number List objectives. These can be very different: from increasing web traffic or sales to publicizing a new line of products or disseminating content of interest to users and thus increasing their engagement with the brand. It is advisable to translate these goals into SMART objectives : specific, measurable, achievable, relevant and temporary.
Choosing a specific type of content according to the proposed objective is essential. You can opt for a more aggressive discourse around an exclusive offer or discount and for more subtle loyalty methods based on content marketing. You can also combine both and alternate emails , or segment your audience by sending a specific newsletter to different types of users.
Design your newsletter for email marketing
Starting from your user database, you must prepare the newsletter based on the goals and type of content . Write the body of the email carefully without abusing long texts, keeping in mind that less is more. It is also not advisable to add more than an image or two if the text is longer. Emphasize the information that you want to send to users and highlight it. To shape your newsletter you can use templates like those offered by Mailchimp, but there are more alternatives.
Finally, you should not forget several details that will make your newsletter successful . Look for a title that engages and makes users open the message (questions, calls to action, opportunity...). Include your company logo in the header with a link to the website, as well as its contact information at the bottom. And don't forget to add buttons with links to your social networks!
Platforms that are aimed at all types of audiences. They are also called horizontal networks. In 2020 a twist will occur. The future replaces them with those that have a defined theme. Those platforms that focus on a specific group will gain a greater number of users. These are called vertical networks. The change occurs due to the rise of Generation Z on social networks. This Generation is creating communities of users with pleasures and preferences that must be known. Companies can take advantage of this reality to capture audiences. The new social platforms will facilitate the tastes of users.
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发表于 2024-3-9 14:09:03