|
|
NotCo, the leading Chilean vegan food company, has launched an innovative campaign with the aim of raising awareness about foods of animal origin. These products are often accompanied by happy animal logos, creating a fun brand image. However, this new campaign shows the harsh reality behind these products and seeks to change that idyllic perception. The campaign begins with a chicken that leads the poster of a fast food restaurant and surprises the public by using a chicken leg as a singing guitar. At first glance, it seems like a funny video, but if you pay attention, you discover that the animal is asking for help. This strategy uses irony and surprise to show the public the suffering behind foods of animal origin. Instead of using direct quotes, the campaign uses an upbeat musical base and catchy lyrics to convey the message. One of the animal protagonists sings: “If you see my smile, don't be fooled. How can I be happy if they are going to cook me?” This engaging lyric seeks to raise awareness among people and make them reflect on the impact of their food choices. Additionally, the campaign uses augmented reality (AR) technology to create an interactive experience for viewers.
By scanning the animal logos of animal food brands via a mobile device, the logos come to life and tell their story in the form of a song. This creative and innovative proposal allows users to connect in a deeper way with the camp Russian Email List aign message. NotCo highlights that its vegan products mimic the taste and texture of animal products, but are made from plants. In addition, they emphasize that by eliminating animal exploitation from the equation, they also considerably reduce the environmental impact of their food production compared to animal products. This revolutionary proposal seeks to change the way people relate to food and promote a more conscious and respectful lifestyle with animals and the planet. Frequently asked questions (FAQ): . What is NotCo? NotCo is a leading Chilean company in vegan food. . What is the objective of the NotCo campaign? The objective of the campaign is to raise awareness about foods of animal origin and change the idyllic perception that people have about them.
How is the harsh reality of animal products presented in the campaign? The campaign uses irony and surprise to show the suffering behind food of animal origin. . How is the campaign message conveyed? The message is conveyed through a catchy song with lyrics that seek to raise awareness about the impact of food choices. . What technology does the campaign use to create an interactive experience? The campaign uses augmented reality (AR) technology to create an interactive experience for viewers. . How does augmented reality work in the campaign? By scanning the animal logos of animal food brands via a mobile device, the logos come to life and tell their story in the form of a song. . What does NotCo highlight about its vegan products? NotCo highlights that its vegan products mimic the taste and texture of animal products, but are made from plants. . What environmental impact do NotCo products have compared to animal products? NotCo highlights that by removing animal exploitation from the equation, its products significantly reduce the environmental impact of production compared to animal-based products.
|
|
发表于 2024-2-15 14:55:46