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The most popular subfolders will highlight which parts of the site (a blog, a webinar section, games, puzzles, recipes, etc.) drive the most overall site traffic.
The most popular pages will reveal which particular campaigns, content or other pages serve as major audience magnets.
With clickstream feeding information into the .Trends solution, you can also take a deep dive into your rivals' promotional strategies.
At a higher level, the Market Explorer tool reveals the Country Email List traffic generation strategy within your market , showing the breakdown of traffic between direct, search, paid, social and referral traffic:
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Traffic Analytics shows the same breakdown, but for specific websites. The tool also allows you to track the entire traffic path of your competitors' users at a more granular level, revealing the platforms they typically visit before and after landing on the site.
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Conclusions
When it comes to gaining actionable insights into your industry competitors, nothing beats clickstream data.
Unlike traditional user research techniques, clickstream offers timely, easy-to-understand, big-picture insights that can have a huge impact on your marketing efforts.
Semrush .Trends tools , which are based on clickstream data, provide great value to your business. By enabling you to understand emerging trends, they not only help you make better marketing decisions, but they give you insights into market movements to get ahead of the curve and play a role in defining the future of your industry.
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发表于 2023-12-2 16:59:10