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The use of tags allows customers to find related products more easily but, in addition, their correct configuration allows them to take advantage of their benefits. It provides search engines with keyword-rich links to relevant and deep content on a website, something even more interesting if it is an online store. The use of tagging is relatively new but has already proven to be an effective tool for creating rich relationships between content. Although its functions are still mainly relegated to social networks , content tagging has great potential for e-commerce , since tags not only help customers find related products but also improve understanding between customer and store, favoring notably the purchasing experience . Intuitively, we can think that customers access products through the different categories of the catalog.
With a little analytical observation we will discover that there are many users who need help finding a product and use the web search tool to access the product they are interested in . And this is where tags have great relevance, because in addition to offering information about that product that the user is interJob Function Email Listested in locating among the entire range of stock in the store. They may also offer you options similar to your initial search. Tags and keywords, what's the difference? They are two concepts related to each other but with completely different functions and their use also varies depending on their location. Keywords define the content of the web page and tell the search engine specifically what the website is about .
The moment a user enters any of these terms in the search engine, it will return the most similar results. If an online store has a well-defined battery of keywords , more qualified visits will arrive. Now, tags allow you to describe what the content of that website is about and, even better, how it is connected to each other. Tags are generated organically following patterns of search behavior but many sites can create their own tags . This means that custom tags can be created for groups of similar items . How does this function benefit an online store? By properly selecting the tags we can find products connected to each other. This increases the probability of purchasing or even increasing the initial cart amount. In which cases should related tags work ? Once traffic reaches the online store, it is time to work on the user experience. Having visitors is a fantastic thing but it is even more so when we plan the experience of that traffic.
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发表于 2023-11-29 18:35:10