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Faced with the growing popularity of TikTok, businesses can no longer ignore this platform. This guide aims to support professionals wishing to invest in this social network to develop their visibility and engage their audience.
So, how to get started on TikTok in 2024? Launching on TikTok in 2024 is a real opportunity for businesses. With 1.7 billion active users worldwide, including 21 million in France alone, TikTok is a platform that Country Email List offers incredible potential in terms of visibility and engagement. And this diverse audience is not only made up of millennials or generation Z: today we find all age groups there.
But TikTok is not just about viral and entertaining videos. This application is also a powerful marketing tool, which allows brands to reach their target in a creative and authentic way.
Moreover, some companies do not hesitate to collaborate with experts such as those from the TikTok Neads agency , in order to propel their brands more quickly and maximize their impact on the platform.
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Understanding the TikTok Algorithm
The secret to success on TikTok? Understand its algorithm. This uses machine learning to analyze user behavior on the application: videos viewed, liked or shared, time spent watching a video, etc. Using this data, it then offers content that corresponds twice to their preferences This is called the “For You Page” (FYP).
For companies, the objective is therefore to create content that will be favorably analyzed by this algorithm in order to reach the FYP of users interested in their offer. You must then be attentive to popular trends and regularly analyze the performance of your publications.
Create an attractive business profile
The first step to getting started on TikTok is to create an engaging business profile. Indeed, it is usually the first thing users see when they discover your brand on the platform.
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发表于 2023-11-26 17:27:15