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What are the most important indicators and KPIs for e-commerce companies? This is a fairly broad question, and the reality is that every business is different. This means that what marks success for you may be different for someone else. We firmly believe that there are a few metrics that are absolutely crucial to tracking any ecommerce business. Best of all, we have listed them all for you in our blog. 1. Revenue Per Session (RPS) We like to use this metric because it combines visitors, conversion rate, average order value, and revenue into a single high-level KPI. Don’t get me wrong, I’m not saying ignore these metrics individually, but no marketing strategy can win without considering the overall data picture. Revenue per session will give you a clear idea of how much each visitor to your website is worth, and how many more visitors you need to reach your goals. Of course, you'll want to continue optimizing for each channel in a more granular way from there, but the beauty of RPS is that you don't need to rely on figuring out attribution to make it actionable. How to find it is divided by your revenue. Take total sessions and BAM, and you've got data.
At Aeolidia, we're actually working on a super cool way to help you aggregate all of this, but more on that later. 2. Lifetime Value (LTV) LTV is tricky because there is a lot of data to consider and a lot of different models that can be used to calculate it. That being said, it’s important to fully understand your average lifetime value and track it frequently. You should perform some operations on this data. First, it can and should inform what a good acquisition cost per customer isUK WhatsApp Number List[ /url] Beyond that, segmenting your best customers will give you insights into who is spending the most and which marketing campaigns are the most profitable. How to Find It Shopify has a killer article here about starting to aggregate this data, and if you don’t mind paying the extra app fee, there are plenty of LTV apps that will do the heavy lifting for you. Better reporting is our favorite. 3. Speaking of acquisitions, let’s talk about Cost Per Acquisition (CPA) CPA is how much it costs to attract people to your website. When we talk about customer acquisition costs, there are a few things we should keep in mind. Does it make sense to only calculate CPA for brand new customers? This may occur if your retention strategy is significantly different from your acquisition strategy.
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On the other hand, should you look at it at a high level (e.g., maybe just total spend for the month divided by total purchases or number of customers)? perhaps. If your repeat customers rely heavily on paid programs on remarketing campaigns or other marketing channels that also attract your new customers, then you may want to go this route. The analysis will give you a good idea of these metrics, but we think the best way to aggregate these metrics is to figure out which of the above works best for you and complete some reporting around those numbers. The reality is that if you ignore CPA, you could be burning a lot of unnecessary money for customers who don’t spend enough to justify it, or for visitors who don’t convert at all. 4. Bounce Rate We find that businesses only focus on overall bounce rate without digging deeper into which traffic sources are bringing in the most active visitors and which landing pages may need a better user experience. Bounce rate can tell you in a number of ways how your website is performing for your visitors. Consider this use case. Your ads are performing really well, your emails have high click-through rates, and overall, your customers seem interested in your content and channels, but despite this, your conversion rates are still low. Sometimes, great ads don’t convert as well, especially if people don’t realize what they’re clicking on.
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发表于 2023-11-5 13:09:15