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Supermarket managers generally have little information regarding their customers' consumption habits and behaviors to sell more. Partly because they don't have a sales team and also because they don't apply information technology to their advantage. Often, due to lack of knowledge of the resources available on the market. This makes it difficult to develop assertive marketing actions to sell more and establish a closer relationship with customers, which can lead to their loyalty . See, in this post, how to boost sales using technology: Sell more with integrated management software Integrated management software allows you to map day-to-day sales movement.
Carry out automatic analysis of sales seasonality and lack of sales of certain products. Based on this information, it is possible to carry out promotions to sell more seasonal and non-moving products. With this system, your supermarket will be able to better manage stocks, being able to transfer products between stores to optimize sales. Or remove those ws data without turnover from the company's product hall, plan purchases to avoid excess stock and reduce costs, as well as improve financial management. CRM CRM ( Customer Relationship Management) software can be part of the integrated management software or purchased separately.
This software allows you to map consumers' purchasing habits and preferences and use this information to ensure customer satisfaction and loyalty. Check out an example at this link. Competitive intelligence Big data software (analysis of large databases) allows you to analyze data from similar companies (without assigning company names). It is also possible to find out market trends and information about customers and suppliers. This happens from multiple databases, such as: internal databases from various companies and public databases from the government and other entities. E-commerce Adhering to distance sales, implementing a virtual store (e-commerce), helps to sell more to customers who don't have much time to go to a supermarket.
But they can take some time to shop online and receive the products in the comfort of their home or work. Be careful to choose a responsive virtual store – one that can be accessed from computers, smartphones and tablets, so that the reach of consumers is greater. Social media Create a Facebook page and communication channels on Twitter and other social media, so your customers have a better relationship with your supermarket. There are applications (apps) that can be integrated into your page to make online sales. A supermarket's sales team does not physically exist. But it can be made up of an arsenal of technologies that can be implemented and used to provide more and better information about customers and increase sales at the company's physical and virtual points of sale.
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发表于 2023-10-10 14:24:23