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Furthermore the sharing economy involves not only communication between people, but also between companies and institutions (shared data storage services, expert groups, etc.). Is this promising? According to economists, yes. For example, in Russia, according to the data of the Russian Electronic Communications Association, the annual growth rate of the sharing economy is , and in 2010, it has reached, which makes the size of the entire market exceed one trillion pounds.
That's about 100% of the Russian economy, or by market capitalization of a large moible number data Russian company such as a bank or . This market has the potential to double in just two years. By the end of the year, the size of Russia's sharing economy will exceed one trillion euros for the first time. Globally, PwC analysts estimate that the sharing economy will grow from $100 million to $100 million in 2019.
The main advantage and main problem of shared services is that they do not enter an empty market, but challenge traditional economic models. and, and, and successfully competes with hotels, taxi companies and newspaper ad sections. It's not going to be easy, given the resistance of companies and the industry as a . One of the tools to gain a place in the market is to create new business models. Thus, the anticipated further development of hybrid business forms at the Higher School of Economics, for example, when traditional players launch innovative subsidiary businesses in the sharing economy.
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