|
|
Over the past few years, AR and VR technologies have continued to change the way consumers choose to spend their hard-earned money, and at an ever-increasing rate. In omni-channel marketing strategies, AR and VR technologies ultimately provide customers with digital experiences in place of traditional physical experiences, providing brands with a new space to market their products and services. The money-making power of the Internet coupled with the continuous innovation of e-commerce, Forbes forecasters predict that the total global e-commerce market will reach US$6.3 trillion in 2023, and by 2026, the total e-commerce market is expected to exceed US$8.1 trillion.
If brands want a piece of the pie, it's worth noting that the AR and VR trend is expected to continue growing in 2023-2024 and accelerate during 2023-2027, giving retailers the opportunity to enhance the online shopping experience. It's an exciting way to reach a fresh, young audience. As the Internet's ability to make money from Finnish phone numbers has fundamentally changed the world economy, the virtual goods economy accounts for a sizable proportion of total global gaming revenue. With the gaming industry expected to maintain its recent growth and potentially be worth over $321 billion by 2026, the market appears to offer brands more opportunities for direct sales. In fact, in a virtual reality world with billions of users, these items are not just gaming products, they are the same products that brands market in real life to try to increase revenue. While Jizhong has a niche in the long term, the world of virtual reality has seen innovation and growth in virtual-to-physical and physical-to-virtual transactions from leading brands. How brands can increase VR revenue by creating virtual experiences for shoppers, such as product trials and tutorials, as well as virtual store experiences, such as in-store navigation apps and games, that can both enhance their image and generate impressive ROI. Notable examples of brands driving VR revenue growth include companies such as Estée Lauder, Mac, Gucci and Dior. These and other brands allegedly created try-on ads and successfully generated direct sales.
|
|
发表于 2023-9-17 12:40:14