In this case the customers will also progress
on the purchase path and you will get profitable leads. If, for example, one of your company's buyer personas is a busy small business owner who wants to speed up his everyday life, the buying path should focus on this core problem. It is also particularly important for this buyer persona to receive fast service, which is why the purchase path must be optimized so that the customer can easily proceed to the purchase. When you consider buyer personas when building the purchase path, you ensure that your investment in marketing produces the best possible results. It guarantees that you communicate with your customers in a meaningful way, which in turn promotes sales and customer satisfaction, among other things.Want to learn more about buyer personas? Contents of the Act phase - What is important to consider? You click on an attractive-looking ad from Google, but after reading the first few sentences or even an entire B2B Email List article, you realize that the content does not meet your expectations, and you decide to move on to the next Google result. Does it sound familiar? In the Act phase, a common challenge is to get a flow of visitors to the site, but the visitors do not take the desired actions. If the visitor consumes the content of your site to the end, but still does not convert into a lead, the purchase path is leaking.
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In order for the purchase path to remain clear, as a rule of thumb, every piece of content on your site should have a link to at least three other pieces of content, so that the purchase path continues naturally. Your website should have a lot of content so that your customers can get answers to all their questions. In addition, the content of your site must be consistent with the advertising message so that the content meets the visitor's expectations. Each content and advertising must have a clarified value proposition , with which you sell your product to the customer. Build your content based on buyer personas so that it fully focuses on the needs of potential buyers for your business and piques their interest.
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