Product recommendations at Amazon.de Example
Especially when purchasing complex items such as electronic devices, a comparison option is a great relief for the customer. At Saturn, for example , products can be saved on a comparison list - so the user does not have to click back and forth between the product pages, but can see the similarities and differences of the selected products at a glance: Example: junique.de Which poster size is the right one? Junique lets the user compare clearly: Image formats in comparison Example: valmano.de Many models – subtle differences: Valmano makes it easy for the user to compare the different models with this table: Table with different Smart Watch models 8.Recommend relevant accessories and complementary products If Special Data you draw the user's attention to other relevant products and accessories at the end of the product page, it doesn't have to seem like intrusive advertising. The important thing is that you show him things that he might really be interested in at that moment . Attention : • Some shop systems, their modules or third-party providers automatically offer to list related products. Be sure to check the quality with which these related products are selected. Sometimes they don't fit the selected product at all and are more annoying than helpful. • Google also has its quality raters check whether the related products really fit and rate a page accordingly. Example: amazon.de “Is often bought together” , “Customers who bought this item also bought it” – Amazon shows how it works: A customer who looks at a book by the British Nobel Prize winner Kazuo Ishiguro will certainly find it interesting if he is given additional titles of the author as well as film adaptations and secondary literature about this book are displayed. However, suggestions for a cookbook or garden literature would be out of place here.de A bicycle basket, a speedometer.
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FaFit24 suggests suitable accessories to the user in the right sidebar, i.e. products that the user might also need. Recommendations for accessories in the online shop 9. Show reviews and ratings from previous customers According to a Bitkom study, 65% of online shoppers read customer reviews before buying a product; 39% of users have less trust in products or offers for which there are no product reviews. It is therefore advisable to include customer reviews on your product pages. If other customers are satisfied with an item, the user's willingness to order it also increases.
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