Cultural Connections Marketing in a Globalized World
Audience isn’t responding well to your ads, you might as well try to think outside the box a bit! Start with: Check out today’s deals! Fill out a form to get started Call today for more information And test against: Tons of deals at your fingertips A healthier life starts now! Don’t miss out, call us today! Add numbers when possible We consumers respond well to seeing numbers such as pricing, discounts, promotions, incentives, etc. It helps us to determine whether or not it’s worth splurging on .Items we desperately want, but probably aren’t essential to everyday life. So when the opportunity arises, why not appeal to your target audience that way? I am always a big proponent of including pricing information in your ad copy in general, and that includes your CTA. If a user sees your pricing information in your Iceland Phone Number ad, and decides to click through to your site, then you know they are still interested in the product or service you are offering. Now you know you have yourself a valuable click, and an increased chance at generating a conversion. call to action - landing page from brand Luna with subscribe CTA But, if you don’t include your pricing information in your ads, someone may click through to your site, excited about your products/services.
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But then get scared off by your prices. Now you have yourself a less than desirable situation. This leads to the dreaded wasted spend in your account, and who wants to deal with that? Try experimenting with your pricing information in your CTA, as well as any other applicable numerical information. A CTA such as “Shop today for TVs under $!” not only shows a user how little they will pay for a TV, but it also hits on the FOMO element as well (pretty sneaky huh?). If you run a special promotion for shipping, you could try something like “order by Sunday for -day shipping.” Maybe you are an auto body shop looking to incentivize your audience with a discount; your CTA might look
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