Method 3: Installing a conversion tag
A conversion tag is a code that tracks when a user takes a specific action, such as making a purchase or making an inquiry. By installing conversion tags, you can measure advertising effectiveness and use it for analysis and improvement.When installing a conversion tag, add the conversion tag included in the email you received from Google Ads directly to the web page where the conversion occurs. When you set up a new conversion, you must embed a tag for each conversion.Embedding tags directly on your website is time-consuming, so we recommend using Google Tag Manager.Please read the following article for details on phone number list how to use and configure Google Tag Manager.Also check this articleWhat is Google Tag Manager? Explaining what you can do and how to set up GA4How to check the Google ads you have setIf you would like to preview how the Google ads you have set are displayed, you can do so using the method below.Click "Tools"Click "Troubleshoot"Click "Ad Preview and Diagnosis"Capture image of Google Ads display preview procedureYou can check the preview by entering the keyword you set.Google Ad display preview setting screenWhen checking ads, instead of actually searching, check the preview using the method above. If you check the search page and leave without clicking on the ad, your click-through rate will decrease.
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Also, how to check the effectiveness of Google ads is as follows.Select "Campaign" from the menuSelect "Ad Group"Click on the "Advertisement" tabIn "Advertisement", you can check the following contents.Ad effectiveness that can be checkedAdvertisement statusExamination progress statusBudget displayedNumber of viewsnumber of clicksnumber of conversionsFurthermore, if you click "Reports" from the top menu, you can check more detailed reports such as predefined reports and dashboards, so please use them if you want to analyze them thoroughly.
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