Which can evolve into something more serious
It is clear that a marketing professional should not encourage behavior related to the abusive use of the Internet. But you can use this knowledge to better understand how people behave and create actions accordingly. Think about the innovative services that some companies offer for users to take a free trial. They can define that people who want to use the service need an invitation to register, for example. If all of a user's closest friends are taking advantage of the new service and they still aren't, they'll probably feel like they're out and eventually ask someone for an invite. Rage PhD marketing professor Jonah Berger describes in his book Contagion.Why Things Stick, that in addition to considering emotions Phone Number List as positive or negative, we must also take into account something known as physiological arousal. The state of excitement is one in which we remain alert, motivated to perform some action. It is an ancient feeling of flight or fight, caused by emotions such as rage, excitement, and anxiety. We have already seen the reasons why positive content is shared more, but we have to keep in mind that certain funny texts, images and videos are so popular because they cause some excitement. And the same goes for materials that evoke anger, such as statements about people who were poorly served by a large company or information about the privileges of politicians.
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Sadness Unlike anger, sadness is a low-arousal emotion. According to Berger, it makes people slide – as it stifles action – which explains the fact that sad content does not have many shares on social networks. However, there are more interesting facts about sadness. According to a study conducted by neuroeconomist PhD in economics Paul Zak, inspiring stories stimulate the brain to produce oxytocin , a hormone that motivates people to be more generous and have more empathy for each other. Stress We can associate certain purchasing behaviors with stress. There are those who have the habit of going to the market or shopping with the predominant purpose of relieving the stress of everyday life, often acting on impulse.
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