Positioning websites in organic search results
The purpose of this regulation is to adapt the Polish market to EU rules, specifically Regulation (EU) 2017/745 of the European Parliament and of the Council of 5 April 2017 on medical devices and Regulation (EU) 2017/746 of the European Parliament and of the Council of 5 April 2017 year on in vitro diagnostic medical devices. As a result of new regulations, aesthetic medicine offices have much less opportunities to advertise their services. From January 1, 2023, it is illegal to advertise health treatments. In addition, it is prohibited to use the image of doctors in promotion, as well as influencers and other people not related to the medical industry. It is also prohibited to advertise services based on the use of medical devices, such as: specialist gear, laser-based products, implants, products with hyaluronic acid.It is worth noting, however, that although the regulations Special Database entered into force on January 1, 2023, any campaigns started before that date may operate until June 30, 2023. The regulations apply to all communication channels, including traditional advertising, television, radio broadcasts and digital marketing. What are the penalties for breaking the ban on advertising aesthetic medicine? New regulations significantly limit marketing for aesthetic medicine . Since the most important aspect in today's market is effective promotion, it will be much more difficult for business owners in this industry to acquire new customers and increase sales. However, if you are considering breaking the rules, please refrain from doing so! Taking actions inconsistent with the new rules may result in a fine of up to PLN 2 million. This does not mean, however, that the promotion of aesthetic medicine services is completely prohibited. There are several permitted techniques that can be successfully used in your advertising strategy. So what should marketing for aesthetic medicine look like in 2023? FREE SEO AUDIT How to promote the aesthetic medicine industry legally? The main message of the new regulations related to aesthetic medicine marketing is the ban on public advertising of the products described above. It should be emphasized, however, that not every marketing strategy must be based on such a concept. To effectively promote your services on the Internet, you need to build customer interest and increase your reach without using advertising channels.
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Fits perfectly into such limitations . How can this process help you increase your revenue? The positioning of a website has a direct impact on the number of its users. Since potential customers can make an appointment or place an order through the website, it is important that the website is easily accessible and popular on the Internet. With SEO you can achieve this! So what should marketing for aesthetic medicine look like in accordance with the new regulations? Here are some effective techniques. Content marketing Content marketing is one of the most important aspects of website positioning. Thanks to valuable content, you will reach potential customers directly and encourage them to use your brand's services. When creating content, it is worth using keywords popular in the industry. You can identify them using professional tools such as Ahrefs, Google Search Console or Keyword Tool. screenshot from the website showing the key phrase search tool Source: analyzing your keywords, you can start creating content.
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