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Possono diventarlo nel Metaverso. Appreciate chiaroscuro and modo di fare advertising salga di livello, accorciando ulteriormente la distanza tra brand and cliente and consentendo a quest'ultimo di provare i prodotti e apprezzarli in una chiave esperienziale basata sulgioco e sulla partecipazione. "È "It's a good idea to be there." Daniel-round - - Daniel Casarin Growth marketing and sales expert Return to index Challenges and critical issues With great opportunities also come great challenges that brands will face as the Metaverse continues to develop and welcome more and more people.Let's see the main ones identified so far and which advertisers will probably find themselves having to deal with in the coming years: Lack of control over advertisements . Since the Metaverse has a decentralized structure, it will be difficult for advertisers to fully monitor the content that the brand may be associated with Difficulty ensuring the same level of customization in real life . In virtual reality, potential customers can customize their products in a thousand ways and if brands fail to guarantee an equal degree of customization in physical reality, interest in the offer could decrease Excess advertising stimuli. While it is true that ads in the.
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Metaverse are more contextualised and less invasive, on the other the growing entry of new brands and the consequent increase in advertising could cause sensory overload Privacy and ethical issues. It is not yet clear whether the avatar is able to give explicit consent to data processing. Furthermore, there is a fear that the external appearance of the avatar could excessively influence the targeting of promotional ads, excluding those who do not meet certain aesthetic standards and creating, albeit unintentionally, possible forms of discrimination Uncertainty about ROI Return of Investment. The construction of entire virtual universes can be quite expensive for brands and to date it is not yet possible to know whether the revenues will be commensurate with the investments over time Like any new medium,the Metaverse will need time to be optimized and new critical issues may arise in addition to those we already know.
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