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They re doing their best to keep up with and bridge swiftly shifting consumer sentiment and changes in our work practices. Despite, or perhaps influenced by, our overwhelming preoccupation with the pandemic and global lockdown, the Black Lives Matter movement has taken center stage. So much in fact, that most companies are (re)considering their position with regard to their messaging.Several major brands are even undertaking reviews USA Email List of logos and communications in light of the now-global protests and wider conversations around racial equality. This change is not entirely altruistic; it is also driven by what seems to be a fundamental shift in consumer attitudes toward businesses. There is plenty of recent evidence that people trust a business more than the government.
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Whether the issue is animal welfare, the environment, or the systemic prejudice faced by people of color, many look to businesses to take the lead, so to speak, in solving these problems. Better insights to build winning campaigns Better insights to build winning campaigns Our analytics suite gives you smart, actionable insights to improve your campaigns.
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